The act of constructing this model can bring into sharp focus the defining features of your problem. The resulting model is rich with not only qualitative data such as user personas, but also quantitative results that can be reviewed and shared throughout the remainder of the process. The methods described in this course are an efficient approach to problem definition with results that are powerful and authentic. At the same time, you will analyze the empathy data to identify patterns and connections within and among your observations.
#Certificate design online series#
You will then distill this data into a series of needs, insights, and surprises that will drive creativity and innovation later in the process. You will apply methods to extract empathy data from first, second, and third person empathy experiences. You will prepare a physical or virtual space in which you will thoughtfully unpack your observations to create a robust record of your experiences in the field. In this course you will convert the raw data from your empathy fieldwork to create a powerful problem definition that sets the right context for brainstorming solutions. It is recommended that you allocate time each week to check in with group members. As a group you will be asked to document roles and responsibilities as well as an agreed upon method for communicating and file sharing within your group. Your group will consist of peers from your courses and will require significant coordination among group members to successfully complete assignments. The courses rely heavily on collaborative group work. You will also have the opportunity to bring the group project and your peer relationships with you as you move through each of the courses in this program. Throughout the courses, you will leverage design thinking to create a constant interplay of intuitive and data-driven decision making. Informed by testing and analysis, you’ll learn to iterate on and refine your prototype using design thinking methodology to ultimately generate a rigorous, viable design solution. From there, you’ll move into idea generation and rapid prototyping for potential solutions and improvements. Working with a team of student peers, you’ll start by defining the problem or challenge you seek to address and then gather key user insights and emotions that will help you develop personas and user narratives. In this program, you will master a robust, human-centered approach to designing and improving products, experiences and systems at any scale.